About Viva Tierra Organic

"Viva Tierra" is a Spanish phrase that literally translates to "living earth," but also carries an additional meaning, more akin to the exclamation "Long live the Earth!" This sentiment embodies our company's enthusiastic commitment to sustainable, organic agriculture and fresh, wholesome produce. 


Viva Tierra Organic is a respected organic marketer of apples and pears in North America and the leading importer of fresh organic apples and pears from South America. We ship fresh organic produce to retailers, wholesalers and manufacturers domestically and internationally, both in our iconic VTO brand as well as growers’ and customers’ own labels.  

President & CEO Luis Acuña and EVP & CFO Steve Mackey have capably led the company since 2011, achieving remarkable success and growth while remaining true to our core mission: supporting organic growers and our workers, providing superior quality and service to our customers, and leaving a better environment and more fertile land for future generations.  

The company has had several name changes since it was founded by Roger Wechsler in 1984.  The Viva Tierra Organic brand was created in 1993 when the business began operating as Rootabaga Enterprises, Inc., d.b.a. CF Fresh.   When the brand celebrated its 20th anniversary in 2013, the company name was officially changed to Viva Tierra Organic, Inc., which continues to reflect our passion for high quality organic fruits and vegetables.

The company's main office is located in Mount Vernon, Washington with satellite sales offices in Rye, New Hampshire and Camptonville, California.